So, I am working on an introductory newsletter for work for CATCH. I pretty much have the design down, so here comes the meaty part. I think the best way to create a successful one is to search around on google for how to's.
I found this interesting concept that people are doing scholarly research on.
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The Essential Guide to Web Strategy for Entrepreneurs...
by Dr. Thomas P. Bergman and Stephen M. Garrison
Small Business Survival Guide: Starting, Protecting, And Securing Your Business for Long-Term Success