I sometimes receive emails from Timothy Adams Designs. He makes jewelry and furniture and other goods from metal. He also does fun giveaways.
On his blog, he began doing tips for Etsy success, and he had a great point this time! He says, in your etsy shop, for your tag line under your shop name, fully describe the items you make, so they show up in GOOGLE searches. This makes total sense. so try it out! It only takes a second.