Some really smart ideas here! Packaging is incredibly important to your company identity. If you have a cohesive look to your tags, business cards, signs, etc, people will begin to associate you with that, and that makes your brand name a part of YOU. This person is just such an amazing designer, and I am truly not sure how many fairs she attends. But these images are so important to our shows, that I had to include them! See her on Flickr HERE!!